Find the Market. Shape the Offering. Scale your message.
You've solved something genuinely hard — a compliance gap, a regulatory burden, a workflow nobody else will touch.
Polliwog serves early and growth-stage B2B software companies in regulated or high-consequence markets — HR compliance, employer of record, wealth and fintech, health and recovery.
What We Do
Product Strategy & Design For Regulated Industries
Polliwog serves early and growth-stage B2B software companies in regulated or high-consequence markets — HR compliance, employer of record, fintech, health and recovery.
We understand the need for discipline in a regulated market — the wrong assumption is expensive when you build on it, and expensive again when you have to unwind it.
We approach every opportunity with the curiosity of a novice and the experience of seasoned professionals.
Find the Market
Where every engagement starts, and often where it ends — some companies leave with a roadmap and go build it themselves.
Who We Are
Experience Matters.
Polliwog is led by Everett Hagan, a product and experience executive with twenty years across Bloomberg Government, SS&C's Black Diamond Wealth platform, and Isobar — where the clients were Fidelity, TD Bank, and adidas.
He co-founded SS&C's internal venture accelerator, took six initiatives from concept to market, and trained eight cohorts of first-time founders inside the business. Polliwog does the same work, without the org chart.
We bring in specialists — research, content, engineering — when a project needs them. You always work with the person who sold you the engagement.
Track Record
Early-stage work, backed by enterprise depth.
We've done this for startups finding their footing — and inside a $3B software company, where the method was built.
Get Started
Tell us what you're trying to become.
A short conversation is usually enough to tell whether we a good fit for your team. If not, we'll say so.
A Good Fit
- You sell software into a regulated or high-consequence market
- The product works and the story doesn't
- You have a team that can build, and need to know what to build
- You'd rather be told the truth than agreed with
Probably Not
- You need production design capacity, not direction
- The decision has been made and you want it validated
- You're pre-product and still looking for the idea